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Author and Novelist Glynn Young

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Poetry

New Review of “Poetry at Work”

November 24, 2020 By Glynn Young Leave a Comment

Poetry at Work Poetry of the Workspace

U.K. poet James Sale has posted a review of Poetry at Work at Amazon UK. Here’s what he had to say.

“There are at least two reasons why this is an important book on poetry, as relevant now as when it was published some 6 years ago. First, Glynn Young realises that over the last 30 years poetry has been hijacked by academics; it’s no longer a poetry by the people for the people. Rather, every second poet you hear about nowadays is Professor X or Dr Y doing research on language somewhere you have never heard of. This is pernicious as it has created a cartel of influence in which the ‘experts’ congratulate each others’ books, but in reality very few people are reading them. Why would they? I cannot think of any academic poet of the last 30 years who has written one poem that stands comparison with Robert Frost’s ‘Stopping By Woods on a Snowy Evening.’

“The thing about poetry is that it is not written by ‘experts’ – its origin is very different. Which leads on to the second reason why Young’s book is so important. If poetry is highly unlikely to be found in academia, where is it to be found? The answer of course is that it will be found in real life, and more specifically, as Young shows, at work. What Young does is re-examine how poetry is everywhere around us, and that it is the poet’s at work who have so much to contribute. That said, as Young observes, ‘Poets, if they remain creative, can find themselves as road kill on the organisational highway.’ It would be good to see these ideas developed further and not allowed to remain fallow; poetry deserves to be widely disseminated and read, and this will never happen so long as the ‘academics’ have it ‘in thrall’. Read this book – it’s worth it.”

The Poetry of the Best Job You Ever Had

August 25, 2020 By Glynn Young Leave a Comment

It started with a phone call from a friend. “Did you see the job ad in the paper?” he said.

“What job ad?” I said.

“The city school district is looking for a communications director. You’d be perfect.”

“Do you hate me or something?” I said.

The city school district was indeed looking for a communications director. The district was in organizational chaos. A reform school board had brought in a management consultant firm from New York to reorganize the district. Schools had been closed. Central office staff had been laid off – some 800 people. Management of cafeterias, school buses, and other services was being outsourced. The management firm was doing what had to be done, but the district was so strangled by its own politics and so intertwined with city politics that it was impossible to try to make the changes from within. 

To give some scope to the problem: the district was staffed and resourced for 100,000 students. Officially, something slightly less than 40,000 attended. The real number was closer to 30,000. The day the management firm arrived, it was learned that the district was so in spending deficit that bankruptcy might be required.

And this was the organization I would be perfect for? Not to mention the ongoing issues, problems, and violence associated with virtually all urban school districts?

I ended up applying for the job. I ended up getting the job. It was the best job I’d ever had. It was also the worst. I was living the opening of A Tale of Two Cities.

It was performance poetry. It was improv poetry. It was epic and it was free verse. Everyone knew exactly how communications had to be run. 

I received daily phone calls from the mayor’s office, giving me instructions on what I was supposed to do each day. I ignored them, every single time. 

Poetry at Work

I learned about police radios and how the news media used them to track district news, like when a school board member threw a pitcher of water on a district official because she had seen The Wizard of Oz and knew that water melted witches. 

School board members leaked each other’s emails. 

My budget – which the previous year had been $1 million with a staff of 12 – had been cut to $20,000 and a staff of 1/2, and the budget had already been spent before I arrived. I had to invent communications out of whole cloth, with no money. 

There was never a work day without multiple crises. The work followed me home at night and on weekends – I once did a television interview on a Saturday outside the car dealership where my car was being serviced. I did another one in my family room. I did interviews at schools, meetings, on sidewalks, at lunches, in hallways. I was on television so much that a crazy anomaly developed: an aging, white male Baby Boomer became the public face of an urban school district. 

I was there almost nine months, the most tumultuous nine months of the district’s history, my career, and even my own life. I left because I could sense I was burning out; no one could handle communications in constant chaos. 

I did get to see and experience the best and worst of human behavior – and sometimes from the same people. I was personally tested for what I could handle, and I knew I had not been found wanting. I loved and hated that job, and I would never do it again. But I was thankful that I’d done it. 

From Poetry at Work:

First day on the job 

It’s only 9 a.m.
Channel 5 is waiting, cameras
filming in expectation
of a statement, any statement,
it doesn’t matter what it says;
school board members 
are leaking emails on each other,
the teacher on the phone 
is correcting my pronunciation;
the newspaper uses police radios
to follow the school district news
while the consultant is calling
about “a better brand for the schools”;
the parents protest is scheduled
for 5:30; the mayor’s office
is sending PR instructions
and I’m told the teachers have 
a sick-out today because they
can’t bank sick days anymore
and it’s only 9 a.m. and 
my first day on the job. I’m
going to love this place.

Top photograph by Mesh via Unsplash. Used with permission.

The Poetry of the Crisis

August 23, 2020 By Glynn Young Leave a Comment

There’s nothing like a good crisis to demonstrate how little control an organization has. There’s also nothing like a good crisis to uncover the poetry in our souls.

A product cancellation was looming, the cancellation to be imposed by a government agency. Thousands of jobs were at stake, not to mention income, corporate stock price, reputation, and significant disruptions for customers. The crisis had been coming for nearly a year, contained within official communications between the government and the company.

As time passed, internal anxiety grew. In the communications area, we were a relatively minor player, except for the moment at which the crisis would go public. Then we would occupy the most important position in the overall situation. Blow it there, and the product would be destroyed in the marketplace.

What ultimately led to a successful resolution was a recognition that the government’s concerns had to be addressed. That moved the company from a “scorched earth and fight them everywhere” approach to “what can we do and offer to resolve those concerns.” The company, and the people responsible for overall management of the issue, reached deep into their souls, and developed what turned out to be a significant innovation in product management.

Poetry at Work

One of the top business managers believed the whole thing was a crock – that the government would never cancel the product. And he really didn’t like the communications plan, and the resources that had to be put into place to pull off what would amount to an internal revolution. He didn’t actively try to stop anything, but he made his opinion known far and wide in the organization, including that “no one would care except trade press.” That made our work a lot more difficult. 

The government accepted the company’s plan for the product. The news went public two days before Thanksgiving. It was a tidal wave of media interest. We had done well to prepare for an onslaught, and even then, it wasn’t enough. I lived on the phone with news media calls for the next two days – 12- and 14-hour days of saying the same things over and over. I was never more thankful for Thanksgiving, bit as soon as it was over, the phone calls resumed. Media interest finally calmed but continued for weeks. It was a very fine line that had to be walked – acknowledge the government’s concern as legitimate and simultaneously defend the product’s safety. 

Some weeks later, I was attending a dinner that was part of a training session for salespeople in a small town in Iowa. Some 250 of our sales representatives were in the audience, and the business manager who had been the chief naysayer was the dinner speaker. I didn’t know what he was going to say, but I was a wee bit apprehensive that the naysaying would continue.

It didn’t. What he said was this: “From the beginning, I believed this was a tempest in a teapot, that we were exaggerating things all out of proportion. I was wrong. I can tell you tonight that all that stood between us and disaster was a tiny handful of PR people. And they pulled it off.” I was the only PR person from the team at the dinner, and every face in the room turned to me.

A crisis had forced the organization to pull the poetry from its soul. It was literally an act of saving grace.

From Poetry at Work: “Crises are the poetry of surprise, upset, and human frailty. They are often the poetry of organizational change, the poetry of the disruption of the status quo. They can speak powerfully to an organization’s managers and people, and they can also fall of deaf ears. Crises expose our humanity, both flawed and good; our limitations and potential reach; our courage, and our fears. And they do all of these things simultaneously.”

This article was prepared for the Literary Life Book of the Month discussion group on Facebook.

Top photograph by Ante Hamersmit via Unsplash. Used with permission.

The Poetry of Speechwriting

August 20, 2020 By Glynn Young 2 Comments

The most solitary job in corporate America is not the position of CEO. It’s the position of the CEO’s speechwriter. It can be the loneliest job as well.

I spent about two thirds of my career in speechwriting. Forty years ago, no one aspired to be a corporate speechwriter. You would find people who wanted to be presidential or political speechwriters, but most people who ended up in corporate speechwriting did so by accident. In my own case, I was 25 years old and assigned to a huge issue threatening to disrupt the company. The executive in charge of marketing needed a speech on the topic. The regular speechwriters are unavailable, so I was asked to do it. My strength was, in this case, knowing the subject matter. I had written speeches for myself; I had taken a course in American speeches in college. But I hadn’t written for someone else. 

The speech went well. After the speech, the executive said, “I thought the audience was going to be jumping up and down on the tables. They told me that no one had explained how an issue in Washington, D.C. affected them and their businesses before, at least in language that made sense.” From that point on, he wanted no one else to write his speeches. I was moved to the corporate speechwriting group. 

Later, I was hired by another company to do general PR work, not speeches. But the VP for my division was unexpectedly put on the speaking circuit by the CEO. No one else in our group had experience in speechwriting. My career was becoming known as “speechwriter by accident;” it wasn’t long before I was moved to the corporate speechwriting group. The same circumstances repeated themselves for my next two jobs, until I was put in charge of corporate speechwriting.

Poetry at Work Poetry of the Workspace

Most communications people don’t like speechwriting, and it’s no surprise. Someone else always gets the credit for your work, unless it goes badly; then it’s your fault. You often find yourself dealing with temperamental CEOs and occasionally being yelled at. The hard work of writing a speech never happens in teams. What happens in teams is various vested interests wanting control or wanting to insert a favored program or idea. You don’t win popularity contests by refusing to cite someone’s pet project. It takes a long time, but eventually, if you’re good at what you do, people come to respect and rely on your judgment. Usually.

A speech is unlike any other kind of communication. It’s created on paper or on a screen, to be read or referred to, for people to hear it and understand it. You write for the eye to be read by the voice to be heard by the ear. It’s tricky.

I attended a number of speechwriting seminars and workshops, but nothing helped me like reading and reciting poetry. The best speeches have a quality of poetry about them – the rhythm, the cadence, the pace, the ideas coming at you in orderly but unusual ways. I relied heavily on three modernist poets – T.S. Eliot, Wallace Stevens, and Dylan Thomas. They were my guides and mentors. When I had trouble with writing, I turned to Four Quartets or “Thirteen Ways of Looking at a Blackbird” or “Do Not Go Gentle Into That Good Night.”

I started writing key sections of speeches – the critical emotional parts – by hand, and often in free verse form. The best-known speech I ever wrote was first written almost entirely in free verse form. It helped make the executive famous and turned an industry on its head. Seven years after it was first given, four years after the executive had retired, requests for copies of the speech were still being received by the company. That’s unheard of in most speechwriting circles, including political; it remains unique in corporate circles.

And it was poetry that infused that work.

From Poetry at Work: “Speechwriting is a solitary profession, devoted largely to reading, writing, search, and study. It may be the closest thing we have today to the monastic life outside the monastery, except that at critical stages, the whole world seems to step in. Speechwriting requires ongoing interaction with executives, content experts, librarians, academics, PR people, attorneys, outside consultants, and even other speechwriters. To do it well, the speechwriter must manage all of those people and not let them get in the way of what the executive has to say.”

This article was prepared for the Literary Life Book of the Month discussion group on Facebook.

Top photograph by Alem Omerovic via Unsplash. Used with permission.

Poets and Poems: River Dixon and “Left Waiting”

May 5, 2020 By Glynn Young Leave a Comment

Time is our greatest asset, poet River Dixon writes in the introduction to his poetry collection Left Waiting: And Other Poems. It can be painful, unforgiving, and indifferent, he says. Squandering it can be devastating. “But time also gives us those moments when we can step back, put down the load we carry and recognize that there is something more at work here than what we can define. It’s these moments that we find another precious commodity: words.” 

Time and words are themes running through Left Waiting. There is a sense of time fading, like the dying rays of the sun and like what happens when as we age, and decades seem to pass increasingly faster. Where did the time go? How did the children grow up so quickly? I blinked and the four-year-old was graduating from college.

To continue reading, please see my post today at Tweetspeak Poetry.

Poems for Holy Week

April 11, 2020 By Glynn Young Leave a Comment

The lull before

After Mark 14:12-31

It is the usual meal,
the annual observance
of deliverance from
the angel of death
in the land of pharaoh,
the last and ultimate
plague foretold,
the death of the firstborn.
It is a celebration, yet
quiet and somber,
an annual thanksgiving
for salvation, redemption.

And yet. And yet.
This is different.
No plans are made.
It’s all last minute,
almost haphazard,
but directed, the man
with the water jug
will lead them 
to the house,
to the upper room.
Imagine the surprise
of the two disciples
told to do this.

They prepare the meal.

He talks of many things.
Betrayal by one present.
Betrayal by one who dips
bread.
He talks of the bread,
with a threefold command:
take it, eat it, understand it
as my body.
He talks of the wine,
with a threefold command:
take it, drink it, understand it
as my blood poured out.

They sing. They go 
to the olive groves
to rest, to pray.
The night begins.
It is the lull before.

Photograph by James Coleman via Unsplash. Used with permission.

The darkness

After Mark 15

The day that begins 
in darkness
and ends in darkness,
the day of arrest,
the day of trials,
the day of beatings,
the day of ridicule,
the day of mocking,
the day of scourging,
the day of jeering,
the day of carrying
a cross through crowds,
the day of spikes 
driven through hands,
the day of thirst,
that terrible thirst,
the day the father
who loves him
turns away,
the death of death.

The sky cracks open,
the earth shakes,
the darkness engulfs,
the curtain tears.

It is done.

Photograph by Jason Blackeye via Unsplash. Used with permission.

Saturday silence

After Mark 15:42-47

It is not the nothing day,
although it’s common 
to think of it as that,
a bridge between
the Friday of death
and the Sunday of life.
But it is preparation day,
actually, the time to be
used to prepare for Sabbath.
The body is sought.
The body is granted,
The body is taken down.
The body is wrapped in linen.
The body is taken to the tomb.
The body is placed there.
The stone is rolled to seal the tomb.
The body is left in darkness.
It is the day of preparation.
It is the day before Sabbath.

It is the day they hide themselves away,
the day they tremble in fear,
the day they expect the pounding
on the door, the day their fate
becomes what his has been.
But it is not that day, yet.

It is the day of preparation,
and the Sabbath comes.

Photograph by Maithilee Shetty via Unsplash. Used with permission.

Just a few words

After Mark 16:1-13

A decision made to go
and anoint meets the reality
of a stone blocking the way.
“But who will move it
for us?” they ask.
A legitimate question, 
answered by the new reality:
the stone was already
rolled away. No one
needed to do it for them;
it was already done.

And inside the cave
they find a young man,
sitting calmly, waiting
for them, dressed
in white, and pointing
to the empty shroud.
His few words explain
and give direction
to the new reality.

The heavens had split,
the earth had shook,
the curtain had torn,
and now time itself
had cracked wide open.

Photograph by Robert Koorenny via Unsplash. Used with permission.

Top photograph by Stephanie LeBlanc via Unsplash. Used with permission.

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GY



Meet the Man

An award-winning speechwriter and communications professional, Glynn Young is the author of three novels and the non-fiction book Poetry at Work.

 

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