Writing

I Know My Platform Holds at Least 2 or 3 People

April 27, 2018 By Glynn Young 2 Comments

The year 2013 was not the easiest for me or my family.

My mother had to be moved from her home of 58 years to a retirement home, which meant the “breaking up” of her house and the breaking up of where her three sons had spent most of their formative years.

Work, normally a state a barely controlled chaos, dropped the “barely controlled” and went through severe regime change and was rather suddenly “under new management.” Work demands on my time escalated, and sharply.

I was trying to get a book manuscript completed (what was eventually published as Poetry at Work) and I know I was driving the editor frantic (on a good day) and off the cliff (on a bad day) as we struggled, or I struggled, to get it done. I was also trying to promote my second novel, A Light Shining, published right at the end of 2012. That was three books published in two years.

I wasn’t thinking a lot about marketing and promotion.

I don’t have a household name. I don’t have three million people following me on Twitter, or hundreds of thousands of likes on Facebook or Google+. I’m not on the public speaking circuit.

To use the word that is the Holy Grail of agents and publishers everywhere, I don’t have a platform. Or if I do, my platform is barely big enough to hold me and two or three friends.

Publishers like authors with a pre-existing platform – it helps guarantee sales, and publishers like to make money. That’s how they stay in business. It makes perfectly good business sense for a publisher to contract with, say, Justin Bieber, rather than a more literary author. (It also provides an interesting commentary on the state of American culture, but that’s another story.)

For an author, it’s only marginally easier if you write non-fiction rather than fiction. Self-help has been a major publishing category for much of the last 100 years. If you have a method or a formula that will seemingly help lots of people do something they want to do – get hired, lose weight, deal with difficult relatives, conquer depression – then you have a pre-existing platform and audience. And the publisher may help you find it.

But you, the author, have to work at it. I know the writer’s mantra – “I’m a writer not a marketer” and “I’m an introvert not a gifted public speaker” (been there, done that) – but the fact is that self-promotion of what you write isn’t a luxury. Even the best and biggest publishers won’t do that for you, unless your name is Jan Karon, Max Lucado or Karen Kingsbury in Christian publishing or Stephen King and James Patterson in general publishing.

So, what about the rest of us?

In On Being a Writer: 12 Simple Habits for a Writing Life That Lasts, Ann Kroeker (co-author with Charity Craig) has something simple yet profound to say about this, and based on her own experience: “Promotion and marketing – whether speaking, radio interviews, social media interaction – are best positioned as an extension of the original book (or story or poem) a writer felt compelled to write down and submit for broader distribution.”

In other words, the promotion and marketing you do for your writing is simply an extension of the story you’ve already written.

I stumbled partially (and rather marginally) into this with A Light Shining. To help promote the book, I interviewed the two lead characters as if they were real people (and for me, they had indeed become real people). While this didn’t result in a massive increase in sales (in fact, I’m not sure if it increased sales at all), it’s this kind of approach – understanding that your story doesn’t stop at the end of the book – that will lead you in the direction of creating and building a “platform.”

And this, too: your reading audience isn’t going to magically find you. You have to find the audience.

Unfortunately, that takes work, work that isn’t strictly writing. Seeing is as an extension of your writing, part of the same creative process, will help.

Photograph by Paola Chaaya via Unsplash. Used with permission.

On the Power of Noticing

April 20, 2018 By Glynn Young 2 Comments

One very vivid memory I have from when I was five years old is from kindergarten. During recess in the front yard of the church which sponsored our kindergarten, a little girl and I ran around in our sock feet. We had taken off our shoes for some reason. When it was time to go in, she slipped her shoes on and ran inside. And I stared at my shoes. The laces were untied, and I didn’t know how to retie them.

Her name was Joy. My name felt more like terrified. We weren’t supposed to remove our shoes, even in the classroom.

How do I remember this? I don’t know, but I know it’s important for writing.

In On Being a Writer: 12 Simple Habits for a Writing Life That Lasts, Ann Kroeker (co-author with Charity Craig) gives some advice courtesy of another writer, Dorothea Braude, in how to engage memory: “Set aside a short period each day: when you will, by taking thought, recapture a childlike ‘innocence of eye,’ the state of wide-eyed interest you have when you were five years old.”

Ann, like the rest of us on the planet, has to do more than simply sitting and thinking to recapture that “innocence of eye.” She has to write her thoughts and observations down, using whatever is closest at hand – a journal, a Word document, phone or tablet apps, or whatever else is handy (I’ve been known to write thoughts on grocery lists).

I carry a journal with me just about everywhere I go, including business meetings, church worship services, and sometimes even the gym. In the one I’m carrying now (its predecessors safely stored on a bookshelf above my computer), you might find rough drafts of poems, quotes (like the one by Dorothea Braude cited above), my notes from a poetry reading with Billy Collins, sermon notes, and odd facts like “During August 1914, the Times of London received more than 100 poetry submissions about the war every day.”

When my wife and I went to Amsterdam and Paris for a belated 25^th wedding anniversary trip, I carried a travel journal with me, dutifully recording each day where we went, what we saw, where we ate, and what we bought. It was not only helpful for correcting faulty memories later, it was also useful for helping to keep track of expenses and anything that might have to be declared for Customs.

I did the same thing these past six years for our trips to England. Except these travel journals are slightly different. In addition to places visited and places we ate, they also include drafts of poems written while on a train to Oxford, notations from ads on the tube in London, a few comments about Salisbury Cathedral, observations from a walk in St. James Park, street names and directions for my Dancing Priestnovels, and any number of things I noticed and didn’t want to forget.

Traveling is helpful for writing because you’re seeing the unfamiliar and the new. You’re looking at something with new eyes – those “eyes of innocence.” I’ve actually written the first draft of a novel because I looked at something familiar – an old apartment complex – with a completely new eye.

Like I said, I don’t know how this works, but for writers, it’s critical.

Photograph by Peter Hershey via Unsplash. Used with permission.

Writing: The Right Reason

April 13, 2018 By Glynn Young Leave a Comment

I was at a writer’s conference, carrying with me my selection of a work in progress like hundreds of others, scheduled for a meeting with both an editor and an agent. Like most of the people there, when not in a general session or a seminar, I spent a lot of time milling about, looking at the writers’ books for sale, talking to a few people, trying to understand what I was even doing there.

At one of the luncheons, a woman sat next to me, her arms full of books, papers, notebooks, purse, briefcase, and water bottle. She smiled expansively at the rest of us at the table and announced, “I am a writer.” Loudly. Loud enough so that the people at the next table turned their heads.

She went on to tell us, knowing we were all phenomenally interested, that she was in her positive affirmation mode. Declaring herself to be a writer meant, as night followed day, that she was one. And she went on to explain what that meant.

“One day,” she said, “I will be on that dais, getting ready to make the luncheon address. I will be signing books during the meet-the-authors sessions. My books will be on the best-seller lists. I will be mobbed by people asking for advice and the name of my agent, and manuscripts thrust in my face to read.” She smiled. “I will not just be a writer; I will be an author” (emphasis in the original). She looked around, a smug smile on her face. “And each of you knows that’s what you want, too.”

The rest of us at the table suddenly discovered reasons why we had to be somewhere else. And if we had to choose between two good seminars scheduled at the same time, the decision would be easy once we saw which one she had chosen.

What struck me about her words wasn’t her brazenness. It was that she didn’t want to become a writer, not really. What she instead wanted was the experience of becoming a writer. The difference was, and is, huge. One implies work; the other implies adulation. One implies a love for others; the other implies a love for self.

In Forgotten God: The Tragic Neglect of the Holy Spirit, Francis Chan asks a rather pointed question about Christians’ desire to be “filled with the Spirit.” And that question is, “Do I want to lead or be led by the Spirit?”

It’s not unlike “do I want to write or have the experience of being a writer?”

Chan asks the question rather bluntly because there’s no dancing around it; this isn’t the time to be polite. Your faith is either all about you, or it’s not. How you live your faith is either all about you, or it’s not. How you pray is either all about you, or it’s not.

Do I want to lead or be led by the Spirit?

That question requires a deep pondering, a prayerful searching of the soul. The answer isn’t as automatic as we like to think it is, or hope it is.

Because if there’s one thing that’s true about the Christian faith, it’s that it’s not about the person holding that faith. It never was and it never will be. To be a Christian is to be other-directed, in the same way Jesus was other-directed. For him, and for many of us over the centuries, it meant being other-directed to the death.

Jesus didn’t die to save himself.

That’s why Francis Chan asks that question about the Spirit.

Do I want to lead or be led by the Spirit?

Photograph by Aaron Burden via Unsplash. Used with permission.

Writing and Publishing

April 6, 2018 By Glynn Young Leave a Comment

I started reading a novel recently where what mattered to the writer most was being published. I stopped after four chapters. The writing was bad. What got the book published was lust dripping from every page. I suppose some authors would be thrilled to write like that if it meant being published.

I wasn’t. You might call me the reluctant novelist.

I worked on my first novel, Dancing Priest, for years before I showed the manuscript, or even a piece of the manuscript, to anyone. I wasn’t uninterested in publishing it. I did join online groups, followed what everyone was saying about publishing, followed the blogs of agents and publishers, sent our query letters to agents, and talked to editors and others writers. And I was reading a lot of fiction, both in the general and Christian genres.

I attended a writer’s conference, and even had a session with an editor who had read a portion of my manuscript and then a group reading session with an agent and other writers. Both sessions were personally encouraging. I kept at the writing. I even kept writing after an awful experience with a review and an editor that taught me that some Christian publishers were no different than general publishers. It’s a business, like any other business, and it is business considerations that rule over everything else, including what kind of quality is published.

So, when a small publisher approached me and said they had heard I had a manuscript, I said no. It took almost a year of prodding before I finally agreed to let the publisher see it. When they came back with the offer to publish, it took six months for me to agree. I was still reacting to that negative experience with the Christian publisher, and I also understood what kind of effort would be required to market and promote the book. I already had a full-time job that was about 50 percent more than a full-time job.

We went ahead and published. And I was right to have been worried – the amount of time required was huge, in reverse proportion to the result achieved. The same thing happened with the sequel, A Light Shining.

But I learned a lot. And that made the entire experience worth it.

In On Being a Writer: 12 Simple Habits for a Writing Life That Lasts, Charity Craig (co-author with Ann Kroeker) quotes author Anne Lamott, who frequently sees people at writing workshops who are less interested in writing and more in being published. “The problem that comes up over and over again,” she says, “is that these people want to be published. They kind of want to write, but they really want to be published. You’ll never get to where you want to be that way, I tell them.”

Charity and Ann both describe their own experiences with trying to be published. Both eventually got there, but not because they wanted to be published. They wanted to be writers first; they wanted to tell the story they had in them to tell. They both eventually realized that sometimes, and perhaps most of the time, it’s better to concentrate on the writing and making your story the best it can be before rushing out to try to get published. And sometimes life intervenes, and your writing dreams get put to the side.

The writing is what matters.

Photograph by Helloquence via Unsplash. Used with permission.

The Writer at Rest

March 30, 2018 By Glynn Young Leave a Comment

I’ve invented a word: “misculturalized.” It describes being born, raised and living in one culture when you’re probably better adapted to another culture. And the culture I should have been raised in? The one that celebrates naps. Spain. Mexico. Argentina.

How could I have been born in United States, the country that hates – hates – naps? Think of everything we miss when we succumb to temptation and take a nap: getting work done; staying busy, looking like we’re staying busy; and rest.

Rest.

While I love naps, I have a hard time with the word rest. And rest from writing? Can’t happen. It’s too much of who I am. At least that’s the excuse I make. To myself.

And yet.

We’ve had several beach vacations – Gulf Shores and nearby Orange Beach, once at Virginia Beach. And Honolulu. Some with kids, some without, and once empty nest. On the empty nest beach vacation, I’d wake early each morning, walk down to the beach, rent my umbrella and chair, and sit, reading. To be honest, it was a project – the second time I had read the unabridged version of Don Quixote. And I was doing it because my high school English teacher who taught our class the novel said you should read it three times in your life – when you’re young, when you’re middle-aged, and when you’re old.

Sitting there on the beach each morning, listening to the sounds of the waves and birds, feeling the heart, smelling the salt of the gulf, I read the Cervantes classic. And it seemed like a very different book than the one I read when I was 17.

Even though I was technically doing something, it was still rest. Sitting for long stretches of time and reading, finding myself transported to Spain in the late 1500s, and tilting at windmills, was restful.

It was the kind of experience Ann Kroeker describes in On Being a Writer: 12 Simple Habits for a Writing Life That Lasts (co-authored with Charity Craig). She finally convinces herself to go with her kids to a family camp in the Upper Peninsula of Michigan, and she finds herself reading and resting.

“At camp,” she writes, “I sat a lot, often with a book but just as often with nothing. I sat at a picnic table. I sat in an Adirondack chair. I sat on a beach towel on the sand, on a couch in the lodge, and in a folding chair by the calm, cold water of Lake Huron.” She did go jogging one morning.

What she was doing was engaging in mental rest. We have to take time to let our minds rest and regenerate.

Our minds, like our bodies, need a Sabbath.

Photograph by Aaron Burden via Unsplash. Used with permission.

Writing: Is It Themes or Is It Story?

March 23, 2018 By Glynn Young Leave a Comment

In 2013, a study by three researchers at the University of Toronto suggested that people who read literary fiction are more comfortable with ambiguity, tend to avoid snap judgments and can deal better with disorder and uncertainty. Publishing in the Creativity Research Journal, the researchers found that reading fiction may help people open their minds. (You don’t have to read the entire study; a short and succinct article in Salon translates the study from the original Academic-ese.)

Business executives don’t read novels to help them make decisions. But perhaps they should read novels to help them understand the culture around them. They might make better decisions as a result.

I spent a career writing non-fiction – speeches, articles, reports, studies, and essays. And I read the business stuff I had to read – The Wall Street Journal and a multitude of business and trade publications. But I also read a considerable amount of fiction and poetry, and the understanding followed was reflected in my career work. I don’t think I could have written a lot of what I did without having read Charles Dickens, for example, or The Jungle by Upton Sinclair (as bad a novel as it was, it changed the laws governing food production).

Reading fiction and poetry also leads me to ask myself questions, like “What are you trying to say in your own fiction?”

I have three published novels and a fourth is in the works. I would be kidding myself and everyone else if I claimed to have had specific themes in mind when I started writing. What I had was the story at hand, a story that kept insisting it be told. I wasn’t thinking of grand ideas or themes; I was completely focused on telling a story, a story that often seemed to have a life of its own and characters who did things I didn’t plan on them doing.

In On Being a Writer: 12 Simple Habits for a Writing Life That Lasts, Charity Craig (co-author with Ann Kroeker) says this: “We have something to say that can come only from us. Though we often find ourselves, our lives, in the pages of others, what’s missing? Where is the story, the perspective, the hope that only I can express? I can look and look for it, but I’ll never find it until I sit down and write.”

I can reread those three novels now, and I can see the themes and ideas. But they were not, and are not, intentional. But they’re there, and I didn’t really know what they were until I sat down to write:

There is nobility in the world. There are people who know, and who live, what it means to serve.

It is possible to act honorably, no matter what trials or disasters one faces.

There is evil in the world, but it will not overcome the good.

The best way to teach people about God is to live as God would have you live.

Forgiveness is a gift, a gift to give and a gift to receive.

If I had been determined to write a novel with any of themes as my purpose, I likely would have written a very bad novel.

Photograph by Luke Stackpoole via Unsplash. Used with permission.

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