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Author and Novelist Glynn Young

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The Poetry of the Crisis

August 23, 2020 By Glynn Young Leave a Comment

There’s nothing like a good crisis to demonstrate how little control an organization has. There’s also nothing like a good crisis to uncover the poetry in our souls.

A product cancellation was looming, the cancellation to be imposed by a government agency. Thousands of jobs were at stake, not to mention income, corporate stock price, reputation, and significant disruptions for customers. The crisis had been coming for nearly a year, contained within official communications between the government and the company.

As time passed, internal anxiety grew. In the communications area, we were a relatively minor player, except for the moment at which the crisis would go public. Then we would occupy the most important position in the overall situation. Blow it there, and the product would be destroyed in the marketplace.

What ultimately led to a successful resolution was a recognition that the government’s concerns had to be addressed. That moved the company from a “scorched earth and fight them everywhere” approach to “what can we do and offer to resolve those concerns.” The company, and the people responsible for overall management of the issue, reached deep into their souls, and developed what turned out to be a significant innovation in product management.

Poetry at Work

One of the top business managers believed the whole thing was a crock – that the government would never cancel the product. And he really didn’t like the communications plan, and the resources that had to be put into place to pull off what would amount to an internal revolution. He didn’t actively try to stop anything, but he made his opinion known far and wide in the organization, including that “no one would care except trade press.” That made our work a lot more difficult. 

The government accepted the company’s plan for the product. The news went public two days before Thanksgiving. It was a tidal wave of media interest. We had done well to prepare for an onslaught, and even then, it wasn’t enough. I lived on the phone with news media calls for the next two days – 12- and 14-hour days of saying the same things over and over. I was never more thankful for Thanksgiving, bit as soon as it was over, the phone calls resumed. Media interest finally calmed but continued for weeks. It was a very fine line that had to be walked – acknowledge the government’s concern as legitimate and simultaneously defend the product’s safety. 

Some weeks later, I was attending a dinner that was part of a training session for salespeople in a small town in Iowa. Some 250 of our sales representatives were in the audience, and the business manager who had been the chief naysayer was the dinner speaker. I didn’t know what he was going to say, but I was a wee bit apprehensive that the naysaying would continue.

It didn’t. What he said was this: “From the beginning, I believed this was a tempest in a teapot, that we were exaggerating things all out of proportion. I was wrong. I can tell you tonight that all that stood between us and disaster was a tiny handful of PR people. And they pulled it off.” I was the only PR person from the team at the dinner, and every face in the room turned to me.

A crisis had forced the organization to pull the poetry from its soul. It was literally an act of saving grace.

From Poetry at Work: “Crises are the poetry of surprise, upset, and human frailty. They are often the poetry of organizational change, the poetry of the disruption of the status quo. They can speak powerfully to an organization’s managers and people, and they can also fall of deaf ears. Crises expose our humanity, both flawed and good; our limitations and potential reach; our courage, and our fears. And they do all of these things simultaneously.”

This article was prepared for the Literary Life Book of the Month discussion group on Facebook.

Top photograph by Ante Hamersmit via Unsplash. Used with permission.

The Poetry of Speechwriting

August 20, 2020 By Glynn Young 2 Comments

The most solitary job in corporate America is not the position of CEO. It’s the position of the CEO’s speechwriter. It can be the loneliest job as well.

I spent about two thirds of my career in speechwriting. Forty years ago, no one aspired to be a corporate speechwriter. You would find people who wanted to be presidential or political speechwriters, but most people who ended up in corporate speechwriting did so by accident. In my own case, I was 25 years old and assigned to a huge issue threatening to disrupt the company. The executive in charge of marketing needed a speech on the topic. The regular speechwriters are unavailable, so I was asked to do it. My strength was, in this case, knowing the subject matter. I had written speeches for myself; I had taken a course in American speeches in college. But I hadn’t written for someone else. 

The speech went well. After the speech, the executive said, “I thought the audience was going to be jumping up and down on the tables. They told me that no one had explained how an issue in Washington, D.C. affected them and their businesses before, at least in language that made sense.” From that point on, he wanted no one else to write his speeches. I was moved to the corporate speechwriting group. 

Later, I was hired by another company to do general PR work, not speeches. But the VP for my division was unexpectedly put on the speaking circuit by the CEO. No one else in our group had experience in speechwriting. My career was becoming known as “speechwriter by accident;” it wasn’t long before I was moved to the corporate speechwriting group. The same circumstances repeated themselves for my next two jobs, until I was put in charge of corporate speechwriting.

Poetry at Work Poetry of the Workspace

Most communications people don’t like speechwriting, and it’s no surprise. Someone else always gets the credit for your work, unless it goes badly; then it’s your fault. You often find yourself dealing with temperamental CEOs and occasionally being yelled at. The hard work of writing a speech never happens in teams. What happens in teams is various vested interests wanting control or wanting to insert a favored program or idea. You don’t win popularity contests by refusing to cite someone’s pet project. It takes a long time, but eventually, if you’re good at what you do, people come to respect and rely on your judgment. Usually.

A speech is unlike any other kind of communication. It’s created on paper or on a screen, to be read or referred to, for people to hear it and understand it. You write for the eye to be read by the voice to be heard by the ear. It’s tricky.

I attended a number of speechwriting seminars and workshops, but nothing helped me like reading and reciting poetry. The best speeches have a quality of poetry about them – the rhythm, the cadence, the pace, the ideas coming at you in orderly but unusual ways. I relied heavily on three modernist poets – T.S. Eliot, Wallace Stevens, and Dylan Thomas. They were my guides and mentors. When I had trouble with writing, I turned to Four Quartets or “Thirteen Ways of Looking at a Blackbird” or “Do Not Go Gentle Into That Good Night.”

I started writing key sections of speeches – the critical emotional parts – by hand, and often in free verse form. The best-known speech I ever wrote was first written almost entirely in free verse form. It helped make the executive famous and turned an industry on its head. Seven years after it was first given, four years after the executive had retired, requests for copies of the speech were still being received by the company. That’s unheard of in most speechwriting circles, including political; it remains unique in corporate circles.

And it was poetry that infused that work.

From Poetry at Work: “Speechwriting is a solitary profession, devoted largely to reading, writing, search, and study. It may be the closest thing we have today to the monastic life outside the monastery, except that at critical stages, the whole world seems to step in. Speechwriting requires ongoing interaction with executives, content experts, librarians, academics, PR people, attorneys, outside consultants, and even other speechwriters. To do it well, the speechwriter must manage all of those people and not let them get in the way of what the executive has to say.”

This article was prepared for the Literary Life Book of the Month discussion group on Facebook.

Top photograph by Alem Omerovic via Unsplash. Used with permission.

Megan Willome Reviews “Dancing Prince”

August 19, 2020 By Glynn Young Leave a Comment

It begins and ends with an open door. 

“The first line of the book and the last line. It’s so subtle,” said Glynn Young, author of Dancing Prince, the fifth and final in the Dancing Priest series.  

“They are very different kinds of doors and implications. I would like to say I plotted it out, but I did not. As I was finishing, I knew, ‘That’s how it has to end, just before they walk into the room.’ Then it hit me, ‘That’s how it begins.’”

I had not noticed this symmetry, although I liked the first sentence so much I did a sacred reading on it. Just a little lectio divina on these seven words: “She must have left the door ajar.”

To continue reading, please see Megan Willome’s review of Dancing Prince.

The Uses of a Novella

August 18, 2020 By Glynn Young Leave a Comment

On July 1, with the publication of my fifth novel, I brought a five-book series to a conclusion. Each of the five was about 93,000 words in length, except for the last one. The last one has an additional 20,000 words, included as an epilogue but actually a freestanding novella.

It’s related on a minor way to the main novel; it’s mentioned as a manuscript one of the characters is writing. The idea for it predates the novel it’s part of; its genesis was years earlier from an article in Discover Britain magazine on the Celtic and Viking history that saturates the Orkney Islands.

I wrote it as part of a break from writing the novel. My novels are contemporary fiction; this novella is historical fiction, set a thousand years before the contemporary story. I wrote it without actually knowing what to do with it. What was likely in the back of my mind was an understanding of all the various ways authors use novellas.

To continue reading, please see my post today at the American Christian Fiction Writers blog. 

The Poetry of the Organization Chart

August 16, 2020 By Glynn Young Leave a Comment

I was sitting with a woman in the Human Resources Department. There had been a reorganization of our department, part of a general reshuffling across the company, and I’d been assigned to sit with her to work out the new organization chart. 

You would think this was something of a useless exercise. Shouldn’t it be a simple matter of “here’s the boss, here are his or her direct reports, and here’s who reports to them.” But it was anything but simple, and I was to get a lesson in the Byzantine art form of corporate organization charts.

First, she pointed out, not all of the boss direct reports had the same title. Some were directors; some were managers. Next, there were directors and there were directors – a title wasn’t necessarily indicative of grade level, and grade level was everything. The chart had to indicate that by a subtle positioning of the boxes, with some slightly more elevated than the others. The same thing applied to the managers. Then there was the problem of some managers have more people reporting to them than directors did. 

And then for the mass of people in the department, those with no one reporting to them (aka the people who did the work), the grade levels were all over the place. That had to be accounted for, without making the chart itself look like a mess.

Poetry at Work

Organization chart-making was an art form. It was like highly formalized poetry, simultaneously including massive complexity displayed as simplicity. Because we had more than 80,000 people in the company, the Human Resources Department had a team of people devoted to the care and maintenance of organization charts. That’s all they did. And reorganizations were their worst nightmare.

A decade of reorganization after reorganization, along with asset sales and layoffs, led to the only possible response. Organization chart-making was decentralized to various business and administrative units; centralization of the charts disappeared. We had moved from high formalized poetry where everything had to rhyme within the correct meter to the universe of absolute free verse. Everything became a jumble. Without the inviable hand of that old HR team managing the charts, what few charts were produced effectively misinformed everyone.

As cumbersome and time-consuming as they were to create and maintain, the old organization charts did manage to account for management exceptions, problems, and quirks. Yes, management should have figured out how to handle personnel problems, but we’re talking about human beings here, with their frailties, willfulness, and pride (some managers never, never made mistakes, and they were ready to tell you that). 

The traditional organization chart didn’t so much accommodate that reality as figure out a way to record it. And the new world of no organization charts couldn’t last for long; people crave order and stability. This became worse when organizations embraced the matrix structure, which is stubbornly resistant of explanation by chart.

Like a poem, an organization chart is a human-constructed artifact. Change a word, or change a box, and the entire meaning can change, and often does. But also like poems, organizational charts have influences, histories, and embedded complexities. Not to mention ambiguities.

From Poetry at Work: “It makes a kind of sense, this organizational free verse, but many of us remember and still long for the time when we knew where responsibility and accountability lay – expressed by the formal poetry of the organization chart.”

Top photograph by Alex Kotliarskyi via Unsplash. Used with permission.

This article was prepared for the Literary Life Book of the Month discussion group on Facebook.

The Poetry of the Boss

August 14, 2020 By Glynn Young 1 Comment

More than 40 years ago, I was handed my college diploma and, two days later, showed up for work at my first official job. I didn’t realize it until much later, but I walked into the doors of my employer that day carrying an assumption. I believed that people in positions of authority – bosses – always knew what they were doing. Why else would they be bosses?

Slightly more than a decade later, my assumption continuing to take body blow after body blow, I was presented incontrovertible evidence that my assumption had been flat-out wrong.

A group of us were sitting in a conference room, waiting for the news to go public that one of the company’s top products had a problem. The first indication would be the stock market. We all knew the news was imminent, and we had prepared for it as if a tsunami was about to strike, which, metaphorically, turned out to be true. The call came, confirming that the news was public, and for a very brief moment we experienced a silence.

We were all a bit shook, but I knew we were prepared. We had thought through all kinds of scenarios. We had planned for every eventuality. The pace of the planning had been exhausting for weeks. But I knew we were ready, as ready as any company could possibly be.

And then the executive to whom we had all looked for leadership, for guiding us through what would become a very difficult time, spoke. “What do we tell our people?” he said. “What do we tell our customers?” His voice was filled with emotion. He was nearly in tears. 

Poetry at Work

We were all a bit stunned. And then my immediate boss, sitting next to me, looked at me and said, “Go!” That was the signal. Without excusing myself, I bolted from the room, ran to the building next door, and found the team of people waiting. Everyone knew exactly what they were to do. And all I did was repeat my own boss’s word. “Go!”

Statements were issued. Communications were sent to customer organizations. Media calls were made and returned. Faxes were sent. (This happened in the days before email and electronic communications.) This would be my life for the next week, interrupted only by the Thanksgiving holiday, and it would continue for the next month.

But in that brief moment at the very beginning, I had seen two extremes of leadership. A senior executive’s worst fears had happened, and he foundered. My own boss, well down the corporate totem pole, had given me a one-word command, a simple word that was like a hyperlink to a massive amount of preparation and a plan to be implemented. 

Later I would come to explain it to myself as a kind of epic poem. It was as if Beowulf didn’t slay Grendl, but instead had fallen, replaced by a younger, less-experienced subordinate who went on to slay the monster. The world as that executive had known it had come to a rather abrupt end, and he didn’t know how to navigate his way, or ours, going forward. We were going to have to invent what that way would be.

My assumption about bosses died that day. A few years later, struggling to lead my own team through the unchartered waters of corporate upheaval, I read The Heart Aroused: Poetry and the Preservation of the Corporate Soul in Americaby poet David Whyte. And I realized that poetry could be more of a guide that all of the management science and self-help books put together.

From Poetry at Work, Chapter 5: It is the soul—that place in the depths of our existence—where storms often rage, and chaos is more the norm than the exception. We don’t just bring our skills, talents, experience, and physical bodies to the workplace; we also bring our souls, as much as systems management tries to deny and fight it.

Top photograph by Ameer Basheer via Unsplash. Used with permission.

This article was prepared for the Literary Life Book of the Month discussion group on Facebook.

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Meet the Man

An award-winning speechwriter and communications professional, Glynn Young is the author of three novels and the non-fiction book Poetry at Work.

 

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